Segafredo Join Hands with Probike in Thailand’s First “Trek World”
Thailand’s first “Trek World Exhibition” was debuted at the Bonanza Resort Khao Yai during 26-29 September 2019 organized by Probike company limited, which is a 28 year veteran in the bicycle business and services, while also officially distributing Trek and also being the sole distributor of Bontrager in Thailand. The exhibition displayed 2020 Trek model prototypes and innovations for witnesses such as Trek distributors from Asia-Pacific, Probike’s Trek vendors, and cyclist members that came to join the “Trek Probike Century Ride 100”.
It has also been the first time that Segafredo’s Zanetti, which is officially distributed by Boncafe Thailand, took part in being a sponsorship in order to continue the passion passed down from headquarters, Massimo Zanetti Beverage Group, that had already pen down to joint venture with the Trek-Segafredo team. Boncafe Thailand’s CEO khun Usapun Inteevoravong led the Boncafe Korat branch in serving special beverages for fellow cyclists to taste the richness and feel refreshed from the sweet and richly scents of the true Italian coffee along with several other Boncafe products throughout the four days event. Moreover, Boncafe also took part in handing out 5 Caprista Capsule Machine as the rewards for the participants.