Boncafé Debuts Latest Packaging
One of the Management Direction Changes to Reach More Customers

3 October 2020, Bangkok - Boncafé (Thailand) unveiled the new coffee packaging for the first time at the Thailand Coffee Fest 2020 while sharing the ideology and concept behind the changes which was built on the foundation of addressing customers’ needs.

Boncafé Thailand, the leading one stop coffee service with over 29 years of professionalism took part in the Thailand Coffee Fest 2020, which is the largest coffee fair within South East Asia, held at the Impact Exhibition Hall 6-7 Muang Thong Thani. Apart from booth exhibiting, Boncafé also shared their experiences from the perspective of a manufacturer and distributor that sees and identifies the potential of the Thai coffee market that has been growing continuously. The company achieves this with the implementation of business strategies which are adaptable to serve both the customer needs and market demands along with the ever-changing customer behaviors under the 4B concept:

● Be Passionate - Doing business with passion

The belief of working with a strong passion has led Boncafé to 29 successful years and will continue to be the founding blocks in the future. The endless fascination with coffee has guided us to select only the best for our customers; so that they can feel just like what we want them to feel, and we have been steadfast on this standpoint since the beginning. 

● Be Closer - Getting closer to the customers is more important than ever

We believe in connecting with our customers and with the evolving consumer behavior, Boncafé understands the importance of visibility and has increased the number of channels and touchpoints to connect with customers. This is done by increasing both point of sales in leading department stores and online platforms like Lazada, Shopee and JD Central to make sure that the customers are able to shop and purchase Boncafé products 24/7. This is further enhanced by the new Boncafé coffee packaging, designed to look modern and appealing to capture the attention of customers.

● Be There - Providing knowledge for coffee lovers with an accessible mobile application

Shrink everything a coffee lover should know into an exclusive application that includes several features such as, cost calculations for beginners, special courses for professionals, or even online shopping to gather points from each purchase; the more you buy, the more you earn, especially for coffee lovers, because learning never ends and you could just learn them from this application whenever you want.

● Be Together - Ready to serve alongside you

Boncafé is determined to become a significant business partner with all of our important customers; providing knowledge, professionalism, along with after sales services. Boncafé has a team of skilled and experienced staff who are ready to provide assistance and advice nationwide and to lead the company to greater heights. 

Boncafé Thailand CEO, Khun Usapun Inteevoravong said, “Nowadays, coffee consumers can access information through many channels which helped to cultivate their passion and fuel their knowledge. We have seen exponential growth in the coffee market, especially in the specialty market with an amazing growth rate of 11% and is expected to reach 13% in 2024. That said, in the coming year, our mission is not only to leap forward regarding our coffee expertise but also to reach out and get closer to all our customers at every level and every segment. Boncafé, as a one-stop coffee solution provider, will continually strive to enrich our coffee expertise and to deliver prompt and quality services and products.” 

Joe Mohan, Group CEO of ASEAN & East Asia Boncafé, remarked that “With the huge potential of the Thailand market, opportunities are abound. The growing awareness and knowledge of coffee, has also driven the demand for premium coffee selections over the years as consumers become more sophisticated and discerning with their palates. As reported in Euromonitor’s Coffee Report for Thailand, freshly brewed coffee is predicted to see one of the most dynamic performance in the upcoming years as lifestyle changes happen rapidly in Thailand. This report strengthens the sentiment that Thailand is the barometer for coffee for the Indochina market with its ability to uphold great standards for the coffee industry as it continually innovates and deliver quality coffee to meet the ever-changing consumer needs and demands. As a brand, Boncafé also promises to share and continue to innovate and produce premium products to serve the consumers with passion.” 

Come experience the Boncafé coffee with its new packaging design at leading department stores and follow the latest news on and
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